Night Bloom
MOTION GRAPHICS & DIGITAL MARKETING
Night Bloom is an annual event at the Conservatory of Flowers in Golden Gate Park. The event is held after hours and incorporates bright lights as a new way for visitors to experience the plant life. For the 2018 & 2019 events, I collaborated closely with the team at Public to create motion graphics and digital marketing to draw in visitors.
The 2018 event graphics featured brightly colored dots to evoke light and movement. Collateral included digital marketing for social media and ad campaigns.
The 2019 event graphics incorporated bright gradients and plant illustrations. The campaign evolved with a more robust social media campaign. Collateral included countdown animations, teaser videos, and posts for Instagram and Facebook.
DESIGNED AT: Public
CREATIVE DIRECTION: Todd Foreman
BRAND IDENTITY: Nancy Thomas